A survey company decided to do a world survey on a very important issue. The question was the following:
”What is your opinion on lack of food in the rest of the world?”
The survey was a total disaster as the question was not properly formulated. Too many words were ambiguous:
”What is your opinion on lack of food in the rest of the world?”
The survey was a total disaster as the question was not properly formulated. Too many words were ambiguous:
- In Africa, people did not know what food was.
- In Western Europe, people did not know what lacking something meant
- In Eastern Europe, people did not know what an opinion was.
- In the United States, people did not know what the rest of the world was.
